Action Action
Don't Cut Your Fabric to This Year's Fashion

Victory Records
Release Date: September 14, 2004
A few years ago, Mark Kueplfu and a gang of unruly allies formed the late, great sensation known as The Reunion Show (RIP). Throughout the past four years, TRS made a huge name for themselves, especially with their single “Television” as the theme song for MTV’s Total Request Live, and they also toured with some of the biggest bands in
the music industry right now. In a few years, the dream fizzled and the band broke up. Keuplfu had salvaged what was left of the band and got three new members, so with a name change and some new influences, Action Action was born. 
On September 14 of 2004, history was made. Victory Records and Action Action dropped what might be the most abstract album I have ever heard. For fans of The Killers, The Faint, or Duran Duran, your dreams have come true. The synthesizer plays a huge role in Don’t Cut Your Fabric, as well as the great vocals of Mark Keuplfu. The album starts out with a song called “This Year's Fashion” which kicks off the rest of the CD. It shows straight up that The Reunion Show is dead, and there is something completely new here.
I particularly didn’t like the first two songs, but after that the album explodes into a major head trip. Lyrics like “Hold your knife against my throat/darling I paint this picture on the back of my mind,” leave you wondering what’s really going on in Mark’s head. The new material is a lot darker and deeper than the cheery awesome-core rock that TRS was known for. In my own personal opinion, I think Keuplfu should have stuck to his guns and killed some more small electrical devices. Action Action’s new sound is definitely something new and original. The whole album is really interesting, kind of like doing three hits of acid and going on a rollercoaster. Don’t Cut Your Fabric to This Years Fashion is fun, dark, witty, and has a Moog: how could you go wrong? If you dig the '80’s then this album was made for you. When you get your next pay check, or dial seven numbers and ask for daddy, I suggest you go and buy this CD.
XROXX Album Rating: XXX-/ (3-1/2 X’s out of possible 5 X’s)
Austin.James
austin.james@XROXX.com
Go Back.