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Thrice Cares I took personal interest in Thrice a few years back when they had signed to Sub City Records. Their Illusion of Safety album raised money for a Place Called Home in South Central LA, and Identity Crisis made money to donate to a child welfare agency, Crittenon Services for Children and Families. When Sub City releases a record, at least 5% of the proceeds go to a charity of the artist's choice. Looking at bands at that level of success, you would think that buying food and having a place to stay on the road would concern them before a charity, but not Thrice. It's amazing to believe that they had time and money to do something to improve the world. Thrice recently signed to Island Records, and released the earth-shattering album, the Artist in the Ambulance. So, one "When we signed to Island, we kind of made it a requirement that they continue to match us the same way Sub City was in the proceeds from the record. The last record, we worked with S.S.E. out of the DC area. It provides money for people who have breast cancer and don't have health insurance or the funds to pay for their treatments. On top of record proceeds, we have been doing more, because we have become good friends with Mark Beemer." The Syrentha J. Savio Endowment was formed in February 2002, nearly a year after founder Mark Beemer lost his wife to breast cancer. The S.S.E. have raised roughly $75,000 in the sales of a photography book, Stealing Time, and benefit shows. The S.S.E. pride themselves as being not just ideas, not just research, but saving lives too. Thrice have gone the extra mile to show their support, literally. They lead a charity walk through Orange County last September, and participated in the Race for the Cure. Aside from working their feet, they have been flapping their lips a great deal too. In every interview, the band finds some way to bring up Mark Beemer and the S.S.E. On their home turf, the stage and touring, Thrice and Island put meet and greet passes for the Honda Civic Tour up for auction and gave the proceeds to the S.S.E. In a genre where politics and heartbreak flood the airwaves, it's refreshing to see a band doing more than complaining. Thrice is more than an awesomely rowdy live show, they are conscious, brain, and all heart; simply put, Thrice cares. Go Back. |
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would assume that Thrice's days of charity with label backing were over. This is far form true. I spoke with the reserved front man, Dustin Kensrue, about the new label and how they were going to continue their giving streak.